Advertising.Creating print ads can be a lot of work. You should remember small details such as colour, image, text and layout require careful consideration and whether they serve the overall purpose of the ad.
Any successful print advertisements grab the consumer’s attention. And trust me, that’s not a lot of attention. The average consumer spends about 2.8 seconds on a double page ad, 1.9 seconds on a full page ad and only 0.6 seconds on a half page ad. That really isn’t a lot of time. Print advertisement has played a major part in the shaping of societies throughout the world. Your print ad is essentially a first impression of your company, service or product. What kind of first impression do you want to make? |
Tip #1 - Know What You're SellingFigure out all the strengths of your product and pick one (or two) to be the basis of your advertisement's message. Is it a car that is fast? Or is the car cheap? Or perhaps the car has great mileage. Use the product strength to help choose your elements and message.
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Tip #2 - Look Around
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Tip #3 - Plan It ProperlyCome up with a solid plan. A solid plan includes an accurate layout with all elements to scale (sized properly). Make sure it is detailed with images, colours and text ideas.
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Tip #4 - Highlight Your SkillsSome ads might be simplistic in their design. However, these designers are not being assessed based on their Photoshop skills. Whichever design ideas you come up with, make sure they honour and highlight your Photoshop skills.
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