THE UGLY

This poster, while you may not be able to notice it, is very low-res compared to the two examples above. If this poster was being used as an actual poster, the pixelation would be very noticeable and be very hard on the eyes. Try to avoid making something like this at all costs.

1. Improper font color - The font color is far, far too close to the color of the background, and makes it impossible to read. I'll bet that you didn't even notice that there was text there until it was pointed out.

2. Terrible cropping - There's noticeable residue from cropping the image, which should never be present.

3. Lack of product - The product is nowhere to be seen, nor is it mentioned at all in the ad.

4. Too much information - There's too much going on in this poster. The audience doesn't know where to focus.

5. Wrongful advertisement - The "tag line" at the bottom doesn't refer to the product at all, and only serves to confuse the audience.